THE PRICING STRATEGY ADVISOR
REALTORS® with the Pricing Strategy Advisor certification can provide an understanding of the real estate process for both buyers or sellers. Here are some examples of the knowledge you’ll gain from an agent with the PSA designation:
- The purpose and benefits of CMAs
- Terminology of pricing and valuation
- The Code of Ethics as it relates to pricing.
- How to identify appropriate comparable properties, and where to find information about them.
- The role of supply and demand in pricing
- How to adjust comparable properties
- Specific challenges and special situations in making adjustments.
- How to guide clients through the CMA
- How to work with appraisers
- How to hone pricing skills and practices
